Why Programmatic Advertising is Important for Publishers

Programmatic advertising is a method of delivering ads to websites and apps. It can be… Read More

Why Programmatic Advertising is Important for Advertisers

Many people think of programmatic advertising as just another way to buy and sell digital… Read More

YouTube 101 – Free Social Media QuickStarter Course

YouTube is one of the prominent online video platforms owned by Google. There are more… Read More

What is Native Advertising? Elements and Contextual vs Native Advertising

Native Advertising is form of paid advertising which blends with webpage content. You might have… Read More

Twitter 101 – Free Social Media QuickStarter Course

Twitter is one of the popular microblogging platforms where users can post the interact using… Read More

Instagram 101 – Free Social Media QuickStarter Course

Instagram is known as IG or Insta is a photo and video sharing social media… Read More

Real Time Bidding (RTB) Waterfall and Best Practices to follow in RTB

Real Time Bidding (RTB) is a technology to help the publishers and advertisers to programmatically… Read More

Real Time Bidding (RTB) Auction Types

There are three basic auction types that we can see in Real Time Bidding (RTB)… Read More

Facebook 101 – Free Social Media QuickStarter Course

Facebook is a well-known social media platform where users post pictures, content along with video… Read More

Pay Per Click Advertising – Free Course from WordStream PPC University

Pay Per Click (PPC) is one of the online advertising models where advertisers pay when… Read More