programmatic advertising

Why Programmatic Advertising is Important for Publishers

Programmatic advertising is a method of delivering ads to websites and apps. It can be… Read More

Why Programmatic Advertising is Important for Advertisers

Many people think of programmatic advertising as just another way to buy and sell digital… Read More

Real Time Bidding (RTB) Auction Types

There are three basic auction types that we can see in Real Time Bidding (RTB)… Read More

Top 5 Advantages of Programmatic Advertising

Programmatic advertising is a process of automatically buying and selling the ad inventory in a… Read More

What is Programmatic Guaranteed Deal? Evolution and its Benefits

Programmatic Guaranteed deals allow buyers and sellers to trade using an automated process. While the… Read More

Top 6 Programmatic Advertising Channels

Programmatic advertising is connecting the buyers and sellers to using the ad exchanges in a… Read More