The Role of DSPs and DMPs in Programmatic Advertising
Programmatic Advertising is one of the innovative approaches in the digital marketing domain by enabling advertisers and publishers to buy
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Programmatic guaranteed
What is Programmatic Guaranteed Deal? Evolution and its Benefits
Programmatic Guaranteed deals allow buyers and sellers to trade using an automated process. While the programmatic deals don’t require much
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Types of Programmatic Media Buying
The programmatic advertising is process of buying and selling the ad inventory. Conflicting to the traditional media buying process, the
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