As you already aware that advertising is form of marketing communication using the various strategies to impact consumers’ thoughts, feelings and actions. Advertising can be broadly categorized into two types, which are;
- Online Advertising: It is a form of marketing which uses the internet to deliver the promotional marketing messages. There are 7 types of online advertising that are leading the advertising domain nowadays and you can read it this article.
- Offline Advertising: This is a mass advertising which uses newspaper, hoarding, flyers, movable objects like vehicles, shelters, etc. This is also most appealing way of advertising to promote the business.
Here’s a flow chart highlighting the major types of advertising that are ruling the advertising world today.
Major Differences of Advertising:
There are many differences between online and offline advertising, but they have a similarity between them is to know the desired audience to plan the advertising campaigns effectively. Here’s a flow chart highlighting the major types of advertising that are ruling the advertising world today.
| # | Offline Advertising | Online Advertising |
| 1 | Type of communication is physical | Type of communication is through internet |
| 2 | The approach to the customer is very slow | The approach to the customer is quick and effortless |
| 3 | There isn’t any success metrics to measure the success | Success of the ad campaign can be measured and optimize at any time during the campaign |
| 4 | Each and every action is a manual approach | All the actions can be automated using the technology |
| 5 | Difficulties to manage and need lots of human efforts | It is comparatively easy to manage the online and required no human effort to manage |
| 6 | Offline advertising reaches all types of audience | Online advertising reaches to the users who have internet and required devices |
| 7 | There isn’t any option to interact with the customer | There are many options to interact and engage with the targeted audience |
| 8 | There isn’t any way to know the targeted audience | There are many ways to know the targeted audience using technology |
| 9 | The isn’t any guarantee that advertiser can retarget the users | This are many ways to retarget the customers and convert them quickly and effectively |
| 10 | There isn’t any source to know how many users watched the ad | There are multiple ways to see how many users watched the ad |
| 11 | There isn’t any option to target the relevant audience | Online ads are targeted to most relevant audience |
| 12 | Users remember the promotional message as it is a physical mode | Users tent to forget the ads while browsing the websites |
Conclusion: There are many differences that we may find from both the online and offline advertising and these types can play crucial role in reaching the targeted audience and decides the success of the ad campaign. The advertisers are always consider the pros and cons of advertising while they plan their ad campaigns.