Real Time Bidding (RTB) Waterfall and Best Practices to follow in RTB
Real Time Bidding (RTB) is a technology to help the publishers and advertisers to programmatically sell their inventory or purchase
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Ad Exchange
Real Time Bidding (RTB) Auction Types
There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will
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Advantages and Disadvantages of Real Time Bidding (RTB)
Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering the technology
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What is Real Time Bidding (RTB)? How Does RTB Work?
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps
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Hierarchy of Data Management Platform and Types of DMP Segments
Data Management Platform is a crucial part of programmatic advertising to reach the desired audience through Ad Exchanges. The DMP
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What is Data Management Platform (DMP)? How Does DMP Work?
Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP, DSP, Ad
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What is a Sell-Side Platform (SSP)? How Does It Work?
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online
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What is the Difference Between DSP and Ad Network? Types of DSPs
Online advertising has created wider network to cater the advertiser and publisher needs through DSP, Ad network, Ad Exchange and
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Top 5 Advantages of Programmatic Advertising
Programmatic advertising is a process of automatically buying and selling the ad inventory in a real-time via automated bidding platform.
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What is Demand Side Platform (DSP)? How Does It Work, Pros and Cons
Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such
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