Why Programmatic Advertising is Important for Publishers
Programmatic advertising is a method of delivering ads to websites and apps. It can be used across all types of
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Programmatic Advertising
Why Programmatic Advertising is Important for Advertisers
Many people think of programmatic advertising as just another way to buy and sell digital ad space. However, they often
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What is Native Advertising? Elements and Contextual vs Native Advertising
Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored
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Real Time Bidding (RTB) Waterfall and Best Practices to follow in RTB
Real Time Bidding (RTB) is a technology to help the publishers and advertisers to programmatically sell their inventory or purchase
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Real Time Bidding (RTB) Auction Types
There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will
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Advantages and Disadvantages of Real Time Bidding (RTB)
Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering the technology
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What is Real Time Bidding (RTB)? How Does RTB Work?
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps
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Hierarchy of Data Management Platform and Types of DMP Segments
Data Management Platform is a crucial part of programmatic advertising to reach the desired audience through Ad Exchanges. The DMP
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What is Data Management Platform (DMP)? How Does DMP Work?
Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP, DSP, Ad
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What is a Sell-Side Platform (SSP)? How Does It Work?
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online
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