Twitter is one of the popular microblogging platforms where users can post the interact using the messages called as Tweets. The platform can allow it registered users to tweet, like the tweets, share or retweet the tweets. However, the unregistered users can only read the tweets on the website.
The platform has gained the popularity through its users where most of the users are active on the platforms to share their views. Also, most of the companies have created business profiles to stay in connect with their target audience.
It has created a platform to promote the business and services. The platform will promote the various types of ad formats including promoted tweets, promoted accounts, and promoted trends. The users will see the ads when they logged in or logged out of platform and all the ads are marked as Promoted to ensure that the users are seeing the ads.
The users can interact with the promoted content similar to organic content. Also, the user can like, retweet, or follow the brands by looking into the promoted content.
The platform is providing Twitter Advertising API option to effectively manage the ad campaigns. Here’s a link to refer and apply for API access.
Here’s a link to understand Twitter Advertising works and setup your first ad campaign to reach out to your desired audience on the platform.
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Free Course on Twitter:
Here is a free course to learn Twitter from basics to manage the individual and business profiles. This course will help you to learn how the platform works. You will learn below topics by accessing this course.
- Setting Up a Profile
- A Simple Approach to Effectively Use Twitter
- Twitter Search Basics
- How to Use Hashtags
- Using Images
- How to Create Twitter Lists Step-by-Step
- Twitter for Customer Service
- Create Brand Awareness
- Twitter for Increasing Sales
- Hosting Tweet Chat
- How to Track Progress with Analytics
- Common Mistakes
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