What is the Difference Between DSP and Ad Network? Types of DSPs
Online advertising has created wider network to cater the advertiser and publisher needs through DSP, Ad network, Ad Exchange and
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Programmatic Advertising
Top 5 Advantages of Programmatic Advertising
Programmatic advertising is a process of automatically buying and selling the ad inventory in a real-time via automated bidding platform.
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What is Demand Side Platform (DSP)? How Does It Work, Pros and Cons
Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such
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What is Programmatic Guaranteed Deal? Evolution and its Benefits
Programmatic Guaranteed deals allow buyers and sellers to trade using an automated process. While the programmatic deals don’t require much
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Top 6 Programmatic Advertising Channels
Programmatic advertising is connecting the buyers and sellers to using the ad exchanges in a real time to trade the
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Types of Programmatic Media Buying
The programmatic advertising is process of buying and selling the ad inventory. Conflicting to the traditional media buying process, the
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What is Programmatic Advertising? How does it works?
The use of Artificial intelligence and machine learning to purchase the ads in real time, as a replacement of following
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Why Do We Need Ad Exchange? 3 Most Popular Types of Ad Exchange
Ad Exchange is technology enabled market place where advertisers and publishers exchange their ad inventories. The publishers and advertisers are
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What is Ad Exchange? How Does Ad Exchange Works?
Ad Exchange is a virtual marketplace where advertisers and publishers trade their ad inventories. The publishers will be using the
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