Facebook is a well-known social media platform where users post pictures, content along with video and share it with their friends and network. It was founded by Mark Zuckerberg along with his fellow roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
The platform has attracted the users from all over the world and it has huge user base to promote the content and reach the desired audience quickly.
It has developed various options to connect with the groups of users based on their interest by creating a profile, fan page, public/ private groups. Also, the platform has provided multiple options for users to control their network and connect with like-minded people across the world.
Considering the huge userbase, it has opened up a new platform to promote the product and services to the desired audience through profiles, fan pages and groups.
The platform is also offering an advertising services where business owners can promote their brands to the targeted audience and create a brand awareness on the social media platform. Also, the brand owners can connect with their audience by sharing the product updates and answering the questions if any on the platform.
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Facebook ads is a paid program for businesses to promote their products and services and share their messages to the audience who are connected to their brands. The advertisers can create ad campaigns to share the specific advertising goals.
Just to give you an example, the business will create an ad campaign to attract more people to visit their website. The advertiser will choose the image ad or video to promote their message through feeds and attract the like-minded visitors to their website.
Here’s a free Facebook 101 course if you have just started or looking for some advice to grow the page. Here’re the topics that you will learn by accessing this course.
- Facebook Page vs. Facebook Profile
- Choosing the Right Type of Page
- Set Up Your Page
- What Should You Say to Create Better Content?
- How to Promote Your Page
- Adding Photos to Your Page
- Choosing the Right Cover Photo
- You as Your Brand Page
- How to Schedule Posts
- Introduction to Facebook Insights
- How to Show Up in the News Feed
- How to Find the Best Time to Post
- How to Convert Your Profile to a Facebook Page
- Common Mistakes to Avoid
- How to Use Facebook to Grow Your Email List
- One Mistake You Don’t Want to Make When Running a Facebook Ad
- Facebook Advertising Ideas
If you are a book lover and wanted to learn Facebook Advertising, we would suggest that you try this book “Facebook Marketing for Dummies” which is available on Amazon to purchase.