Real Time Bidding (RTB) Auction Types
There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will
Read more
RTB
What is Demand Side Platform (DSP)? How Does It Work, Pros and Cons
Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such
Read more
What is Ad Exchange? How Does Ad Exchange Works?
Ad Exchange is a virtual marketplace where advertisers and publishers trade their ad inventories. The publishers will be using the
Read more