Top 5 Disadvantages of Display Advertising
There isn’t any online advertising form which is perfect for the advertiser to promote their products or services online. There are many advantages and disadvantages that advertisers may discover while planning their promotion campaign using online advertising platforms. However, all the advantages and disadvantages may not be applicable to all types of campaigns.
We have discussed top 7 advantages of Display advertising in the previous article and we will be discussing the top 5 disadvantages of display advertising in this article.
- Low Conversions: A lower click through rate (CTR) means lower sales or less user engagement on the ads that advertisers are serving the on the web pages. When the users see the ad and they aren’t actively looking for the products that advertiser’s promoting, so they may not the targeted audience to convert in to the sale or action.
- Integration with Social Media: The advertisers to looking at the social media platforms to promote their ads and engage their targeted customers. Also, social media platforms are providing higher return on investment (ROI) on each and every campaign by targeting most relevant audience to the ad campaigns. However, the display advertising platform may not access the deep granular level of data to target the desired audience to increase the ROI.
Conclusion: Display advertising is an effective advertising format to build the brand awareness and strong user base to the brand. However, these challenges may impact the advertiser’s brand and/or ad campaign budget if they haven’t considered the downsides of display advertising.
