What is Data Management Platform (DMP)? How Does DMP Work?
Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP, DSP, Ad
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Ad Exchange
What is a Sell-Side Platform (SSP)? How Does It Work?
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online
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What is Ad Exchange? How Does Ad Exchange Works?
Ad Exchange is a virtual marketplace where advertisers and publishers trade their ad inventories. The publishers will be using the
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