The third party ad server is empowering the publishers, advertisers and ad networks on managing their advertising activities by achieving their business goals.
Here’s an article on what is third party ad server and how does it works to understand the benefits better.
There are many advantages of using the third party ad servers. However, we are highlighting top 3 advantages of using the third party ad servers by the publishers, advertisers and ad networks across the industry.
- A/B testing and Optimization: The third party ad server gives a complete control over ad campaigns and simplifies the A/B testing process to effectively manage the ad inventory by the publisher or optimally utilize the ad budget to reach out to the desired audience by the advertisers. The third party ad server setup the A/B testing process in few clicks and provides the granular level of performance data to take the necessary decision to run which type of ads on the websites. Also, the third party ad servers come up with an automated optimization support to maximize the performance of an ad serving on the websites.
- In-Depth Customization: The third party ad servers enable the publishers or advertisers to control and optimize the ad campaigns according to their business goals. The third party ad server allows the customers to customize the dashboards, reporting filters and use the feature that they wanted to manage the business. The Ad networks also get the unique customization to manage the multiple advertisers and publishers by providing the user access to manage their individual businesses. Also, the third party servers will help the ad networks to restrict the user access on how they needed based on the roles and entities.
- Advanced Reporting Features: Reporting is one of the core requirement of publishers, advertisers and ad networks to opt in for third party ad servers. The publishers, advertisers and ad networks utilize granular level of data to optimize the ad campaigns or setting up the ad campaigns to meet their business goals. The third party ad servers help the publishers or advertisers to review the performance of their ad campaigns by conducting the in-depth analysis using the data collected and optimize the campaigns to meet the KPIs.
Conclusion: As we all are aware that there are many advantages of using the third party ad servers according to the requirements, however, most of all the advantages will roll up under these 3 benefits. Please feel free to comment below if there are any advantages that we have missed to call out in this article.