Online Advertising

Top 7 Types of Online Advertising

Social Media Marketing: Social Media ad spend is forecast to increase 20% to $43 Billion in 2020. It’s a marketing field that is not only efficient but effective as well to promote the products and services. Social Media marketing is also very simple to display marketing and can serve anything from a simple static ad to an auto-play video ad.  

social media marketing, brand awareness

Social Media advertising is a great platform because you can target your desired audience accurately. Also, most of the social media platforms supports deep demographic targeting to target the specific group of audience. Here’re the two types of Social Media Marketing available to promote.

  1. Organic – It creates loyalty toward brand and gives you feedback from the targeted audience on the products and services. This is one of the new type of Word-of-Mouth marketing.

  2. Paid – Leverage promoted posts and reach the targeted audience by paying the ad cost

These are the best platforms to promote your products

  • LinkedIn for Business to Business Sales

  • Facebook for display advertising and top of funnel marketing

  • StumbleUpon to promote the creative products

Here are a few other social media marketing platforms to promote;

Another advantage of Social Media marketing is that you can create and manage your ad campaigns or you can outsource it to marketing agencies to manage it on behalf of your business.

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