Top 7 Types of Online Advertising

Remarketing/ Retargeting marketing: The effective way to promote the products and services to the audience who already know about your products is to remarket or retarget them.

When people visit your website, advertiser can drop the cookie in their browsers and advertiser’s ads will be targeted on various websites that user visits and remind them about the products or services they searched.

This is one of moderately expensive online advertising type and it will be more effective than PPC if you have set up your ad campaign properly. The remarketing campaigns increases the conversions because it targets the users who are interested in your products and services.