We have learnt what is Online Marketing and how it is better than traditional marketing from the previous article. Let’s discuss top 10 advantages of online marketing in this article.
Advantages of online advertising:
- Cost: Cost is one of the key component to choose online advertising by the advertisers to promote their products using the online marketing channels. The cost of advertising is comparatively low in online advertising and provides various options to promote the products and services worldwide instead of restricting the promotion to specific geography.
- Measurement: Online advertising is consistently upgrading its technologies to help the advertisers and publishers to measure the effectiveness of each ad campaign and enhance the reach of advertisement to a niche segment to maximize the return on investment to the advertisers. There are various ways to track the success of each ad campaign available in the industry, however, the advertiser may select the most appropriate technology based on the requirement.
- Reach/Coverage: Reach is another key component to consider online advertising as it is not restricted to one geography instead advertisers can promote their products and services worldwide and acquire business across the world. Also, there are many options available to target a specific geographical area that advertisers wanted if required as well.
- Demographic Targeting: Online advertising can be customized to show the ads to a specific group of people who can purchase the products and services instead of showing an ad to everyone. Since this the one of features, advertisers always look for the targeted audience to promote their products using the demographic targeting such as age, gender and income of the user.
- Brand Engagement: It is difficult to establish a brand and maintain a positive brand awareness in the crowded market. Apart from word-of-mouth and established personal network, the website can help the advertisers to create a brand awareness in the market. A well designed website with well written content will help the advertisers to engage their customers by offering what they needed throughout the year.
- Real-Time Results: There are various options available to build your brand using online advertising. However, it increases the cost of your advertising initially by paying to paid search ads, but gradually you can build a brand by engaging the customers. Also, you can assess your ad campaign performance real time instead of waiting for weeks to see the impact. Also, the technology can help you pointing out the areas where you need to monitor if it is not working out as expected.
- Easily Refine Your Strategy: There are multiple options available to analyze the performance data of your advertising campaign and you can tweak it to improvise the performance or achieve ad campaign goal. The advertisers or brands usually gather the feedback from their desired audience before they invest on building a new product or refine their strategy by analyzing the data they have to come up with products or services that their desired audience are looking for.
- Long term Exposure: The benefit of an organic search campaigns helps you optimizing a website for a few specific keywords to show up on the search engines and creates a long term return on your investment. Once the website visibility is well established with search engines, it is easy to build your audience community and engage them to promote your products with low cost of online advertising.
- Product Information: Today’s tech savvy customers want to compare products features with similar products and look for reviews from the trusted users before they buy any products. If the advertisers can update their websites with the detailed products features and a comparison tool to compare it with the similar products helps to acquire the new customers. Also, publishing the customer reviews under each product would influence the customer to purchase products.
- Holds Users’ Attentions: Online adverting offers various types ads to engage the users and create an awareness of products and services through interactive advertising. Advertiser can interact with the users through an ad and gather the required information to enhance their products quickly instead of waiting for a longer time to analyze the trend.
Conclusion: I have shared top 10 advantages of online advertising where you understand briefly on how online marketing can influence the users and attracts the advertisers to promote their products. The advertising technology is improving day by day and creating many opportunities for advertisers to promote their products to a specific audience. We can discover a few disadvantages of online marketing in next article.