Top 7 Types of Online Advertising

June 7, 2020 LearnAdOps

Search Engine Marketing (SEM): This is one of the most common and dependable from of online paid advertising. SEM works based on the keywords and advertisers bids on the keywords through search engines in an effort to rank the websites on the Search Engine Result Pages (SERP).

Search Engine Marketing, SEM, Paid marketing, PPC,

SEM ads are always text ads appears on the search engine results and they listed on top of the search result and/sides of search results.

The paid ads usually use two major cost models that are;

Pay Per Click (PPC) based on the clicks
Cost Per Thousand (CPM) based impressions served.

There are many platforms to provide SEM services which are Google AdWords – which allow the advertisers to create a highly targeted campaign using the Google’s search engine. The second platform is Bing – which has less competition than Google AdWords in the market.

Native Advertising: Native advertising is a sponsored listing ads at the end of blog posts, appearing on Facebook feeds and other social media platforms.

The native ads usually blend with the web page content and layouts and it looks to be a part of web page. There are multiple platforms to manage the native advertising that are AdBlade, Adsonar, Outbrain and Taboola. Also, there are several types of Native advertising, which are;